Modeling the architecture of your website according to the keywords in your industry
The search for keywords is a very broad topic, but generally with a little research you come to prioritize three levels: primary, secondary and tertiary. It’s actually a simple prioritization of content, but here using genuine keywords searched in search engines. For example, “SEO> Organic search engine> SEO tips” shows the relationship in the sense implied by the hierarchy. This way of organizing content using actual keywords used by the Internet ensures high relevance within the same subject while targeting keywords that have high searched volume.
Publish unique content
Publishing frequently high-quality, unique content is the most powerful natural SEO technique that anyone should use.
Publish content regularly
The fact of publishing regularly attracts the visit of crawlers, which is an advantage. Moreover, from a purely marketing perspective, you encourage your visitors to come back. Moreover, some applications are specifically monitored by the search engines and rankings for those keywords are more sensitive to the freshness of the content.
Hold each page with a minimum of 300 words
While it is useful to publish regularly, it is even more to do so in sufficient quantity. To define the subject of a page and ensure that they receive high marks from the relevance algorithms of search engines, a minimum of 300 words per page should be used.
Keep the topic of your site within a theme
With rare exceptions, the scattering of a Web site on multiple topics ca be harmful to its positioning. A very large website combined with strong authority can allow it to get good positions on a variety of topics. The example that immediately comes to mind is, of course, the Wikipedia website that gets the first position in Google for thousands of keywords treating a multitude of topics. However, too broad ranking is detrimental to the relevance of a Web site with its positioning. If you must deal with distant subjects, it is advisable to launch a new Web site rather than dilute the contents of an existing site.
Target a single keyword or phrase with page
Optimize each page for one keyword. As shown on the SEO Ottawa website, prefer a new page rather than overstretch the subject of an existing page. Furthermore, note that in some circumstances, optimization of two pages on the same keyword can pay big dividends by displaying a double major in the search results.